The Focus and its C2 platform have largely been developed in Europe. And it’s a net contributor to the business in terms of engineering and development.” “Seventeen million cars a year are sold here. “We’d find it daft to exit a big market like Europe,” said Bakaj.
The enduring popularity of C-segment cars, which currently make up 19% of all cars sold in Europe, is one reason why Ford – unlike GM, which dispensed with its European Vauxhall/Opel arm – remains committed here. But owners will still get that fun-to-drive feel that people have loved about the Focus for the past 20 years.”Īutocar scoop: 2020 Ford Focus RS to have 400bhp mild hybrid powertrainįord estimates that by the middle of the next decade, the European markets for mid-sized SUVs and cars will be roughly 3.5 million units apiece. If you’re not up to scratch, you’re not even considered. Joe Bakaj, Ford of Europe’s vice president for product development, said: “Driving quality in itself isn’t enough to sell cars.
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Full story here: /5FKkOlbehdĬomment: Why driver appeal matters for the new Ford Focusīeyond that, however, the agility that has made the Focus so popular to date will remain. Speaking at the launch of the new Focus in London, Ford's European boss, Steven Armstrong, said: "The new Focus is, quite simply, the best car in our 114-year history."Ī short video tour of the new Ford Focus. Insight: Ford's future in urban mobility.Why Ford will make a new Focus RS (eventually).How autonomous cars will affect the price of pizza.New Ford Focus to introduce advanced pothole detection tech.
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